This startup installed a premium, silver-infused plastic film on surfaces like counters, desks, and touchscreens. Silver (periodic table: 47) naturally attacks pathogenic bacteria.
The founders had a successful business wrapping luxury cars in protective plastic film, and were given early exclusive access to a version infused with silver.
I built their visual identity around medical-grade luxury, targeting an affluent, health-conscious, local New England market.
They rejected all of my work.
In 2024 I went through my old sketches and made them anyway. This is my vision for the brand. The project is ongoing.
Time Frame
2019–2020 & 2024
Objective
Brand and launch startup
Role
Sr. Designer
Software
Illustrator, InDesign, Photoshop
AI
Illustrator (Mockup), Leonardo (upscaling)
Skills
- Attention to Detail
- Concepting
- Design
- Leadership
- Relationship-building
- Retouching
- Strategy
Business Card
Invisible at room temperature, “rub and reveal” ink changes color when it’s exposed to 88°+, creating a surprise as the card is handed off. Like a credit card, these would be printed on .76mm-thick plastic to communicate a premium product, durability, and the plastic film we installed.
Room temperature
Over 88°
In-hand
Logo
I started with a modern coat of arms, which also nods to the luxury car brands in the brand’s DNA. Blue is widely associated with technology, medical arts, and the future; the curl is printed in silver, Pantone 877, to stand in for the ionized silver in the product. I then customized the type, making it own-able.
Variations
I built single-, two-color, and text-less.
Development
I researched, sketched, and tried dozens of ideas before landing on the shield. From market research I learned luxury consumers are drawn to cleanliness—not bacteria.
Digital
Signatures
Social Profiles
Coming soon
Swag
Polo Shirt
Consistent with high-end brands, the uniform was understated, keeping the focus on the customer experience.
Water Bottle
Water bottles are bacteria magnets. Hydro Flask was having a moment with New England elites, so they were the natural choice.